#AMPlify is a Be Strong Families public awareness campaign. Its ultimate goal is to unite people through sharing and promoting events, causes, experiences, and images that emphasize peace and equality, a deeper understanding of one another, and working toward building a better tomorrow.
By featuring positive stories and experiences that highlight unity, #AMPlify strives to move away from news cycles that focus on the negative. In doing so, we know that we can foster open, authentic conversations about building the future we want and appreciating the progress we’ve made.
#AMPlify originated from our A More Perfect Union Parent Cafés. These gatherings recognize and honor the broader context for parents raising their children in a complex, difficult, and unjust environment while staying positive and building on strengths. #AMPlify is intended to create a sense of community while accepting, understanding, and embracing love and empathy across differences.